Mr. John Boris
Chief Marketing Officer
Dear Mr. Boris,
Please accept my most sincere apology. Following last week’s snafu I reacted abruptly. The email provoked feelings of disheartenment and anger. I mistakenly ignored the flaming rule of thumb: wait 24 hours before replying, and be certain that any emotional response you give will not be misinterpreted.
Admittedly I took to social media. I was in sheer disbelief that I was on the receiving end of a congratulatory email celebrating a new arrival; one that did not exist. While many people were able to laugh it off with jokes like “does Shutterfly know something I don’t?” I responded much more vehemently.
Having three miscarriages and no babes, I was hurt. I thought only of myself. I was too selfish to consider that on the other end of that email was a human. A person who, just like me, is not perfect. A person who makes mistakes.
If I could take back my outlash on Shutterfly Mr. Boris, I would. Unfortunately we both know all too well that in this digital world, that is not possible. While this may not repair the damage I have done, I do hope that you and the entire team at Shutterfly will be able to accept my apology.
I have learned another valuable lesson in all of this: behind every piece of technology and tool is a person. Someone who unintentionally made a mistake but that doesn’t mean they had to pay for it.